Consumer Complicity With Counterfeit Products In Indonesia

Actual Problems of Economics. №1(175) 2016

Consumer Complicity With Counterfeit Products In Indonesia

Osa Omar Sharif, Amelia Fitria Asanah, Dini Turipanam Alamanda

Abstract

The objective of this research was to find out the influences of collectivism, hedonic shopping experience, ethical concern, and perceived quality on consumer complicity with counterfeit fashion products in Indonesia. The questionnaires were distributed online to 400 respondents which came from various provinces in Indonesia. The analysis of the results leads us to the conclusion about a positive influence of collectivism and perceived quality towards consumer complicity, ethical concern has a negative influence on consumer complicity, the influence of hedonic shopping experience on consumer complicity is found insignificant.

Keywords: collectivism; hedonic shopping; ethical concerns; perceived quality; counterfeit product;Indonesia.