SUNU PUGUH, M.M

Sunu Puguh Hayu T., M.M

Personal Information

NIP/ NIDN                 : 21890002/0406098901
JFA                            : AA

Email                        : [email protected]

Google Scholar      : https://scholar.google.com/citations?user=4h96HEcAAAAJ&hl=en&oi=ao

Research Area

Strategy typology (mapping, industry landscape), Resource Based View and its extension (KBV, DC), Strategic entrepreneurship (innovation strategy, disruptive business model, digital startup, bricolage, effectuation)

Publications

Social Media Usage Impacts on SME’s Firm Performance: Evidence From West Java, Indonesia

Analisis Faktor Pilihan Dan Kebiasaan Konsumen Dalam Konsumsi Kopi Kenangan Di Indonesia